Get their attention.
People search for legal help every day. Pay-per-click puts your firm at the top of those results the moment someone needs a lawyer, with our marketing team managing every campaign.
Expand into new practice areas, grow your client roster, or simply get the phone ringing. Our PPC campaigns put your ads in front of the people who need your services.
Target your ads to specific countries, regions or cities, or to a set distance from your office.
Legal markets change quickly. Your ads keep up and meet consumers where they are in their search.
A PPC strategist finds the right mix of advertising for your firm and adjusts it over time based on performance data and your feedback.
Why Pay-Per-Click Advertising for Lawyers?
Our PPC team builds campaigns that put your firm in front of people searching for a lawyer, grab their attention, and bring them to your website.
Organic rankings often sit below the fold. Paid ads put your firm at the top of the results prospects actually read.
Most search results pages show paid ads above organic listings. Without PPC, competing firms can take those first clicks.
A Law Firm PPC Primer
Your firm sets up ads tied to the keywords potential clients use when they search for legal help.
When a consumer searches for a matching term, your ad can appear at the top of the results.
The consumer clicks through to your landing page. You pay for the click.
Simple to understand. Hard to get right.
How an ad performs depends on the expertise behind it. Our team can create and manage law firm PPC campaigns on your behalf across Google, Yahoo and Bing.
Our campaign managers work inside Google Ads every day, so your ads stay current with platform changes and best practices.
We also run Bing Ads campaigns, so your firm can reach searchers beyond Google with the same strategy and reporting.
PPC guide for law firms – Learn the fundamentals of PPC, including the basics of advertising and some proven tips and strategies.
Our team knows how legal consumers search and what makes them call. We build custom landing pages, optimize for mobile, manage bids and budgets transparently, and share campaign results with you so you can see what is working.
Most firms get the best results from both. Organic SEO builds long-term visibility, while paid advertising delivers immediate results. Together they usually outperform either approach on its own.
Traditional search ads appear on results pages for keywords you choose. Display ads build brand recognition. Local services ads let you pay per contact from prospects who are ready to reach out.
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